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Family First Life

Reviews: Family First Life – (Scam Or Legit)

Source: Family First Life

Reviews: Family First Life – (Scam Or Legit) – A reader mistakenly alerted me to a Family First Life lawsuit a few days ago.

I was able to independently confirm that a proposed class-action lawsuit was filed against Family First Life in October of last year.


The lawsuit was filed in the state of Florida. On the 28th of February, an Amended Complaint was filed, which we will go over today.

Family First Life
Family First Life

Reynaldo Suescum and Francisco Baserva have been named as Plaintiffs in the proposed class action.

Suescum and Baserva live in Florida and have no direct ties to Family First Life.

The lone stated defendant is Family First Life LLC, a Connecticut firm.

Suescum and Baserva (Plaintiffs) claim a robocall from Family First Life spammed them late last year.

The calls, according to the plaintiffs, violated the Telephone Consumer Protection Act (TCPA) and the Florida Telephone Solicitation Act (FTSA).

On September 29th, 2021, an SMS was delivered to Suescum’s phone as evidence of the first robocall.

The SMS, sent by Michelle, who describes herself as Family First Life’s hiring manager, offers Suescum a weekly salary of $2800 to $3900.

Suescum reacted to the message with “Stop,” which was acknowledged by the network.

The plaintiffs claim that Family First Life’s unsolicited SMS “did not offer information on how to opt-out of future mailings.”

On October 18th, despite stating that no more communication would be delivered, Family First Life sent Suescum another unsolicited SMS.

This message came from “Teri from Family First Life” and was sent from a different phone number. There were no income claims and no information on how to opt out.

The SMS, on the other hand, was still unsolicited and violated Suescum’s previous opt-out request.

Family First Life sent Baserva two similar SMSs on September 4th and October 8th.

According to Baserva, his phone number “has been registered with the National do-not-call registration since December 2017.”

Suescum and Baserva both claim they never “provided Family First Life with their affirmative authorization to be approached.”

According to the Plaintiffs;

The refusal of Family First Life to honor opt-out requests is symptomatic of Defendant’s inability to comply.

(1) keep an internal no-call list; and

(2) notify and train its telemarketing workers about the existence and usage of any internal do not call list.

Family First Life used a computer software system to automatically pick and dial Plaintiff’s and Class members’ phone numbers in order to transmit the aforementioned telephonic sales calls.

The use of automatic, instantaneous opt-out confirmations by Family First Life demonstrates that Family First Life is capable of swiftly and readily complying with Suescum’s opt-out requests as well as opt-out requests from putative class members.

Despite these technical advances, Family First Life ignored opt-out requests and instead committed to an aggressive text message marketing campaign that was poorly managed.

The proposed class action by the Plaintiff seeks to create three classes:

Anybody in Florida who did not consent; anyone in the United States who was contacted by Family First Life after opting out in the previous four years; and/or anyone in the United States who was contacted in the previous four years and has their phone number on the National Do Not Call registry
Plaintiffs estimate that if the class is certified, it will “number in the hundreds of thousands, if not more.”

Defendant, according to information and belief, has made automated calls to cellular phone numbers belonging to thousands of consumers across the United States without their prior express consent, to thousands of consumers who had already revoked consent, and to consumers whose numbers were registered on the National do-not-call registry.

As a result, the members of the Classes are thought to be so numerous that joining all members is impractical.

At this moment, the actual number and identities of the Class members are unknown and can only be determined through discovery.

Plaintiffs seek statutory damages, orders certifying Family First Life’s FTSA and TCPA violations, an injunction barring further violations, and costs if class certification is granted.

Going after Family First Life for illegally contacting clients is intriguing, given that leads are a key component of the company’s revenue strategy.

The basic business plan of Family First Life is to sign up, purchase leads, and sell life insurance products.

This is from BehindMLM’s Family First Life review, which will be released in November 2021.

This is evident in both the marketing SMSs left (“a excess of leads”) and in Family First Life’s own marketing.

Interestingly, while I was studying Family First Life for our evaluation, I didn’t come across any mention of SMS leads.

In any case, if Family First Life is selling unsolicited leads to affiliates in bulk, they may be violating the FTC Act on a federal level.

On March 4th, Family First Life requested an extension of time to respond to the Amended Complaint.

Later that day, the motion was approved, providing Family First Life until April 13th.

BehindMLM’s schedule now includes the Family First Life class action. Stay tuned for updates as the case progresses.

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